My Environment My Future has joined forces with MyKindaFuture (MKF) to roll out the latest iteration of its program.
My Environment My Future (MEMF) is a school program
developed by The CSTT for students studying GCSE Geography. The course merges
seamlessly with the GCSE curriculum, enriching the delivery of the “Urban
Environments” module and brings a fresh angle to studies for students.
Accessible online, deliverable by teachers without extra training and provided
free of charge, the programme takes students through the process of a real-world
construction project with the support of industry specialists, site visits and
even the chance to win cash prizes, work placements and visits to iconic
The projects make up one of the most exciting elements of
the program, giving students and their teachers guidance through the planning
process of a building/landscape development and the creation of a new
development or regeneration proposal. The project requires students to work
collaboratively and to think about the real-world applications of their new knowledge.
To enter students produce a presentation or video which is judged by Industry
professionals with prizes awarded to the most comprehensive, complete and
My Environment My Future completed its pilot year March and
the program was received extremely well by the teachers and students. Before
completing the program 90% of students felt it was unlikely they would consider
careers in the Built Environment, compared with almost 25% saying they were
likely to consider the Built Environment and a total of 65% were open to the
idea after MEMF. Supported by these figures, the CSTT decided to push the
program out and set a target of reaching 100 schools.
To achieve this objective the CSTT has teamed up with MyKindaFuture, an award-winning HR tech company specialising in helping
organisations place and retain young, diverse and talented individuals.
MyKindaFuture will reach out to over 400 schools across
the Midlands and South of England to publicise the resource to the schools that
need it the most.
Will Akerman, Founder and Managing Director at
MyKindaFuture, said: “We are thrilled to be partnering with My Environment
My Future on such an important project. We are passionate about providing young
people with the opportunities that they deserve to succeed in life and are
confident that the scheme will prove invaluable for pupils in the target areas,
as well as positively impacting the Built Environment.”
The CSTT is excited to be working on this new initiative,
helping students find a direct link from their junior studies to a fully
fledged career in the Built Environment.
Terry Watts, CEO of CSTT concluded
that “We have found a recipe with My Environment My Future to engage schools
and young people in the industrial scale awareness raising programme the Built
Environment needs to address its future skills requirements. It is up to the
sector and schools now to engage with the programme to show young people what
exciting career opportunities there are in shaping the Built Environment of the